BlinkAd delivers AEO, GEO and Google Maps training for hospital professionals with the Medical Tourism Association

BlinkAd worked with the Medical Tourism Association to provide training on AEO, GEO, Google Maps marketing and practical AI applications for hospital professionals. The session was led by BlinkAd director Kihyun Kang.

The training began with the shift from typing keywords into a search engine to asking AI questions and receiving answers. Hospitals also need to organize websites, Maps information and content so patients and AI can understand them.

Structuring hospital information for AI search

The first session introduced AEO and GEO. We discussed how to organize content and brand information so reliable hospital information can serve as a source when patients ask AI about symptoms, treatments and locations.

The goal is more than visibility. Medical team details, treatment information, location and FAQs need to be consistent and verifiable.

Maps marketing through Google Business Profile

The Google Maps session explored how core business information, photos, reviews, opening hours and location details influence a patient's visit decision.

Using AI for content and landing pages

The final session introduced ways to plan and write content while considering medical and healthcare advertising requirements, and to create landing pages suited to the hospital's needs.

For content, we discussed moving beyond an AI draft to identify exaggerated claims, facts requiring verification and areas needing clinician review. Landing-page examples covered information structure, FAQs and inquiry journeys for goals such as event promotion.

BlinkAd will continue providing practical training and marketing support to help hospitals navigate changes in search and communicate clearer, more reliable information to patients.